Katia Basova González
I design user flows and interfaces, turning ideas into clear, working solutions
Experience
Digital entertainment
Everum NV B2C Product Designer
11.2025
04.2021
Designed high-load B2C interfaces (desktop & mobile)
Created a new mobile navigation that increased retention and time on site, as well as boosted search module usage
Initiated and developed a design system and UI kit, improving consistency and reducing design & development time
Also worked on the CRM Admin System, where I refined and optimized core user flows — including payment limit page interfaces and gaming content management
Conducted UX research (interviews, usability testing) and worked systematically with user feedback to identify growth areas and prioritize design tasks
Designed landing page templates and CMS tools for working with them, which enabled the marketing team to launch campaigns without involving developers, cutting preparation time for new promo activities
Redesigned the registration form, which led to a higher number of sign-ups
Digital healthcare
Apothera GmbH B2C Product Designer
12.2025
04.2024
Project work
Designed end-to-end user flows and information architecture for new product sections and features, ensuring a logical and intuitive user journey
Created and assembled a comprehensive UI kit that streamlined development and removed ambiguity when working with both legacy and new interface elements
Developed a complete documentation package (wireframes and high‑fidelity prototypes) and aligned it with stakeholders, which enabled a fast handover of everything needed to launch the MVP
Conducted an audit and redesigned the key user journeys on the platform, as well as optimized the UX of prescription submission, eliminating confusion in critical user flows
Creative production
Dolphin Studio UX/UI Designer, Web Designer
12.2020
11.2013
Delivered 20+ end-to-end web projects (from briefing and wireframes to launch), being fully responsible for design and project documentation
Ran full-cycle UX research (interviews, usability testing) for corporate websites and digital services
Created comprehensive branded materials: from corporate website interfaces to print assets and marketing communications
Set up an internal knowledge base for onboarding and training new designers, improving team ramp-up and workflow consistency
I genuinely enjoy everything new and am constantly learning
Education & Courses
Intensive Workshop “Complex Creatives 2.0” TSEKH Studio
16.12.2025
Superpowered UX/UI, Next Level, Artificial Brand Movies Wannabe.ru
2025
2024
UX Research, Mobile and Cross‑Platform App Design, English for Software Developers Yandex.Practicum
2024
2023
AI Photography: Neural Network Management Oleg Tserbaev Laboratory
2024
Basics of Design, Design Mastering “Specialist” Training Center at Bauman Moscow State Technical University
Marketing and Advertising Faculty of Journalism, Lomonosov Moscow State University
Came into product from print and communications; my entire career has been built around meaning, structure, and visuals
UX & Product
Research, interface design, web design, prototyping, editing
Strategy and goal setting, organizing design processes, presenting and defending solutions, reviewing layouts and implementation
Visual
Animation, AI‑generated images and video, 3D modeling, 2D and 3D motion
Pet project
Developing the We—Generation project, an educational community for active older adults
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